Riata Ford has compiled this Privacy Statement in order to demonstrate its firm commitment to the privacy of its customers and the users of this website. The following statement outlines the policies and procedures utilized by Riata Ford in the administration of this website. It is designed to help you understand what information is gathered and how that information is utilized.
General tracking information gathered as visitors navigate through the site. This information is non-personally identifiable information which includes your IP address. Your IP address is automatically collected when you request pages from our server. Other non-personally identifiable information may also include the type of browser or operating system you use and the domain name for the link used to access our site. Non-public personally identifiable information may also be requested when using the functions on this website. For example, an online quote, or request for service or parts, will require you to input your name, phone number and e-mail address and some other personally identifiable information. That information is only gathered by the dealer if you choose to input it into the system. Further non-public personally identifiable information will be requested if you choose to apply for credit online via the website. In this situation, you will be prompted to provide more detailed personal information such as your home address, social security number and date of birth. None of that information will be gathered by Riata Ford unless manually entered by you.
Utilization of Information
No information provided by you to Riata Ford via this website will be sold to third parties for marketing or any other purposes. The information collected from, or provided by, you will reside solely within Riata Ford. The sole exception is for credit applications which will be forwarded to lending institutions in order to obtain an approval, or pre-approval, of financing for you.
The non-personally identifiable information automatically collected by the website will be utilized only by Riata Ford in order to keep track of certain pages that you may visit. Riata Ford may aggregate that data from other users in order to track overall visitor traffic patterns in an effort to help tailor the website in an effort to improve the website and design it to better suit our customers' needs. Riata Ford may use a third party to assist in the compilation and analysis of any such data. The third party will not otherwise be allowed to utilize or transfer that data.
Personal Choice in the Disclosure of Your Information
If you do not want us to share your personal information with our partners for marketing purposes, or if you do not want to receive certain communications and offers from us you can opt out of such sharing, communications and offers by writing us at:
Manor, TX 78653
Online Credit Applications
As part of Riata Ford's efforts to enhance your retail experience, Riata Ford has provided an opportunity to apply for credit online through its website. The request for credit requires you to divulge non-public personal information to lending institutions so that a decision can be made by those lending institutions regarding your credit worthiness.
The information gathered from the credit application will be sent to third party lending institutions in order to determine whether credit may be provided to you. Only duly authorized and qualified personnel at the dealership will have access to your credit application prior to it being sent to the lending institutions.
By submitting your credit application, you have consented for Riata Ford or one or more lending institutions to investigate your credit and employment history. A credit report may be obtained and all information will be preserved and kept by the dealership for a minimum of 25 months.
Any cookies utilized by Riata Ford merely serve to store a small amount of data in your computer's memory. That information may be accessed by our server in the event that you revisit our site. That information will be utilized to track your progress through the site so that Riata Ford may improve the site for future customers.
Although Riata Ford cannot guarantee that all information provided via the internet is secure, it will take all reasonable steps necessary to ensure the safety of your personally identifiable information. The site has security measures in place to protect a loss, misuse and alteration of the information under its control. However, Riata Ford does not assume any liability for third-party usage of your personal information, whether obtained lawfully or unlawfully from Riata Ford's system.
Additionally, information may be disclosed by Riata Ford to a governmental entity or in response to subpoena as permitted or required by law. In those circumstances, all reasonable precautions will be taken by Riata Ford to ensure that your information remains as confidential as possible.
Changes in this Privacy Statement
Riata Ford reserves the right to alter this Privacy Statement. Any such alteration will be posted on this page so that you are aware of the changes in a timely manner.