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Ford F-150
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Over 600 New Ford trucks available.

New Vehicle Specials at Riata Ford

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Over 600 Pre-Owned vehicles in stock.

Used Vehicle Specials at Riata Ford

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Ford Specials

Shop amazing specials
on some incredible vehicles.

Shop Used Vehicles With Confidence.

  • 7-Year/100,000-Mile Ford Powertrain warranty coverage
  • 12-Month/12,000-Mile comprehensive limited warranty coverage
  • 172-Point Inspection by Ford factory-trained technician
  • 24/7 Roadside Assistance
  • Special Financing Rates
  • Backed by Riata Ford's 7-Day Money-Back Promise
View Certified InventoryShop Certified Pre-Owned

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Schedule Service

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been so easy or quick.

Take to the road knowing that your Ford will receive proper care by trained technicians using Genuine Ford Parts.

7 Day Money Back Guarantee

Riata Ford is pleased to offer our 7-Day Money-Back Promise

If you are not completely satisfied with Riata Ford following your new vehicle purchase, we will refund all the money you paid us, including cash and trade equity for return of your purchased vehicle, up to the seventh day after delivery. You are allowed up to 250 free miles in addition to the miles on the vehicle at delivery, and will be charged one dollar per mile for every mile thereafter. The vehicle must be returned in like-new condition, and free from damage or odors.

Financing Your Ford

Feel in control when buying your Ford. Apply for credit online and get pre-approved right from the comfort of your own home.

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Finance for your Ford


Take to the road knowing that your Ford will receive proper care by trained technicians using Genuine Ford Parts.

Schedule Service
Service Specials


Get information about Ford parts and accessories including wheels, interior options, and more!

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Parts Specials
Riata Ford

About Riata Ford

Welcome to the online home of Riata Ford! We're a proud Ford dealership helping the communities of Austin, Georgetown, and beyond find quality Ford cars and services at affordable prices. Our state-of-the-art facility is loaded with all the latest Ford models, from the heavy-duty Ranger SuperCab to the classic Ford Mustang. Used car buyers can also shop from our huge selection of dependable used and certified pre-owned vehicles.

Riata Ford is also the home of an outstanding and fully-equipped Ford Service Department. Staffed by a team of expert professionals, you can count on us to maintain the quality of your Ford so that it can function smoothly for years to come.

Recent Customer Ratings

We just bought our second vehicle from Riata. When our first vehicle got totaled due to an accident, we knew they would help us out. Frankie, our salesman, was great! He was never pushy and he always had an amazing attitude. Our situation was pretty difficult to work with and we were pretty nervous about what our car payment would be. Tony made magic happen and we were able to get it done. He exceeded our expectations and made it a painless process for us. They make you feel like a person and not just some numbers on a piece of paper which is not very common for dealerships. I will continue to recommend them!

Customer: Christina H
Date: 2019-11-13

My wife and I found a car online we were extremely interested in, so we made the hour trip to Riata Ford to see what they we could do to trade our 2017 Hyundai for a new model vehicle. When we arrived at the dealership we were greeted by Richard Martinez who treated us with the utmost respect and spoke as if we’d known him for years. From the beginning he had our attention and we were comfortable with him assisting us. He showed us the car of interest, discussed a few options, talked pros and cons; trading a car you always try to get the best bang for your buck! After few discussions, walking the yard and looking over many newer vehicles, and similar models of interest, we came to a decision and started the move toward purchasing. Let me share; Richard Martinez is one of the nicest, kindness and patient individuals you will ever meet at an auto dealership. He didn’t go out of his way to make our buying experience good, he went ‘extremely’ out of his way to make it fantastic! He constantly went out of his way to make us feel comfortable knowing we were going to get the car we wanted, not something he wanted to sell. We’ve purchased a few cars in the past and always hated the pressure and hassle received, then leaving with an uneasy feeling if you’ve actually bought something or did someone just spend your money. Dealing with Richard was an amazing and super easy experience; will definitely bring us back in need of another vehicle. Also had the extreme pleasure of working with Robert Carreon who explained many features on the vehicle, setup the Ford Pass application, took time and walked me through using the app which was very easy to connect with. He also treated us with sincere respect, we took timeout to visit, share some family stories, pictures and many laughs. Robert also made my wife and I feel extremely comfortable the entire time we were at the dealership. Lastly, there was Ryan, Filipino nationality as is my wife, hit it off from the beginning, more family stories, reminiscing and sharing experiences and family stories, as if she were there on a holiday visit from home. Ryan also shared nothing except utterly respect for my wife and I, again making our experience extremely comfortable. He sat down with us, went ‘thoroughly’ through each and every document that required a signature, answered any and all questions my wife and I had. He even showed me how to get a refund on my previous vehicle’s warranty, that most dealership won’t take time. In closing, if you’re ever in search of a vehicle, Riata Ford should be your first and only stop, we sincerely appreciate their hospitality, professionalism and commitment with helping us select the right vehicle according to request.

Customer: donald robinson
Date: 2019-10-29

Riata Ford Map

Riata Ford
10501 US-290
Manor, TX 78653

New Vehicle Department

Monday - Friday 8:30AM - 8:00PM
Saturday 8:30AM - 8:00PM
Sunday Closed

Pre-Owned Department

Monday - Friday 8:30AM - 8:00PM
Saturday 8:30AM - 8:00PM
Sunday Closed

Service Department

Monday - Friday 7:00AM - 7:00PM
Saturday 8:00AM - 5:00PM
Sunday Closed

Parts Department

Monday - Friday 7:00AM - 7:00PM
Saturday 8:00AM - 5:00PM
Sunday Closed

Ford Austin Dealer - Riata Ford

Our Top Priority at Riata Ford is Our Customers' Satisfaction

Our goal at Riata Ford is to serve our customers with exhilarating Ford cars that will provide them with an incredible driving experience throughout Round Rock, Manor, Georgetown, Austin, and beyond! Our impressive inventory of new Ford vehicles consists of a diversity of models, from the adventurous Explorer to the fierce Mustang. Additionally, we have an exceptional selection of quality used cars with affordability and value you'll appreciate. No matter what kind of lifestyle you're living, our team of knowledgable experts will help you find the Ford vehicle perfect for your needs!

Come by today to give us an opportunity to assist you with your Ford needs. We'll be patiently waiting to meet you here at Riata Ford!

How to Find Riata Ford

Come on by to Riata Ford today! You can find us at 10501 US Highway 290 East, Manor, TX 78653.

If you're starting around the Georgetown area, get on the I-35 South then exit at State Route 734/Parmer Ln/Yager Ln. Turn left on Farm to Market 734 East/East Parmer Lane. Turn left again at US-290 East, drive about 1.5 miles down, and you will see Riata Ford shortly!

If you are coming from the Austin area, take the I-35 North/US-290 East and exit onto US-290 East toward Houston. You will soon arrive at Riata Ford, in about ten miles! To those in the Round Rock area, head south by getting on the I-35 S. Get off at exit 245 and move onto US-290 E in Manor. As you go along US-290 E you will soon find our location at your right!

Sale price includes rebates and dealer discounts. All advertised vehicles are subject to actual dealer availability. Certain vehicles listed may not be available, or may have different prices. Prices exclude state tax, license, document preparation fee, smog fee, and finance charges, if applicable. Vehicle option and pricing are subject to change. Prices include all dealer rebates and dealer incentives. Pricing and availability varies by dealership. Please check with your dealer for more information. Prices do not include dealer charges, such as advertising, that can vary by manufacturer or region, or costs for selling, preparing, displaying or financing the vehicle. Images displayed may not be representative of the actual trim level of a vehicle. Colors shown are the most accurate representations available. However, due to the limitations of web and monitor color display, we cannot guarantee that the colors depicted will exactly match the color of the car. Information provided is believed accurate but all specifications, pricing, and availability must be confirmed in writing (directly) with the dealer to be binding. Neither the Dealer nor Autofusion is responsible for any inaccuracies contained herein and by using this application you the customer acknowledge the foregoing and accept such terms. *Excludes vehicle over ten years and 100K miles.

Upon submitting, I agree that Riata Ford may communicate with me via email, text, or phone. My consent to these terms is not a condition of any vehicle purchase.